There are many options for marketing your business, whether you own a restaurant, bar, or coffee shop. Word-of mouth marketing is one of the best ways to market your business. This is how new customers are attracted to your business and keeps existing customers coming back. It is important to have a unique selling proposition for your business.
You can do this by creating your own signature drink. A signature drink can be a cocktail with high pour costs to highlight the specialties of your bar. You can also place this drink near cocktails with lower pour rates. It's a nice touch, and it communicates the uniqueness your bar.
Social media is another great way to promote your bar. Instagram and Facebook are great platforms for running short-term promotions. Instagram stories can be a great marketing tool because they only last for a few weeks. You can also use them to promote promotions or gift card promotions.
To promote your bar, you may consider creating a website. A website can be created quickly and will allow you to compete with bars all over the globe. A website doesn't require any paid optimization, and it can bring customers to your business for years to come.
You can also promote your bar through events. Events that take place during certain times of year like the Super Bowl are included. Advertise your plans for a big party via social media, radio ads, radio commercials and posters. There are many ways to make merchandise that you can sell behind the bar.
Collaboration with other local businesses is another way to promote your bar. Offer discounts to customers of other businesses. It is possible to offer incentives to promote your business. This could come in the form a free drink, food, gift card, or other incentive.
It's a great idea to use a review site to promote your bar. You can use a number review websites, including Yelp and OpenTable. In order to improve your search engine ranking you can even ask past patrons for reviews.
Google ads are another way to promote your bar. This is particularly effective if the goal is to get new customers. This can be done on your website or via email. Email marketing can help you build trust and collect information about your target market.
You can also create and implement a referral program for your bar. If you have friends who recommend you, you can offer a discount or free drink. This can also work as a motivator for your staff. It's vital to know what motivates you staff and how can you motivate them. It's possible to increase your ROI by using a reward system. You could even commission a specific service per referral.
FAQ
Which 10 mix drinks are most popular?
The top ten most popular mixed drinks include:
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Cosmopolitan (2 oz vodka + 1/4 oz cranberry juice + 2 oz club soda)
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Margarita (3 oz tequila + 3 oz lime juice + 1 tsp sugar)
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Mojito (2 oz light rum + 4 oz fresh mint leaves + 1/2 cup crushed ice)
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White Russian (2 oz vodka + 2 oz heavy cream + 1 tbsp Kahlua coffee liqueur)
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Screwdriver (2 oz vodka + 6 oz orange juice + 1/2 tsp grenadine syrup)
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Daiquiri (1 oz white rum + 1/2 oz maraschino cherry juice + 1/2 oz lime juice + 1/8 tsp simple syrup)
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Pina Colada (2 oz coconut rum + 1/2 cup pineapple juice + 1/2 cup unsweetened coconut flakes)
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Hurricane (1 oz dark rum + 1/2 ounce amaretto + 1/2 oz pineapple juice + 1/4 oz lime juice + 1 oz ginger ale)
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Moscow Mule (2 oz vodka + 5 oz ginger beer + 1/4 oz simple syrup)
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Long Island Ice Tea (2 oz gin + 7 oz sweet & sour mix)
What is a shaker and how can it help you?
A shaker allows you to combine multiple ingredients. You can strain the mixture using the strainer included with the shaker. The lid protects the mixture from unwanted odours while it is being shaken.
What are the most common drinks that bartenders need to know?
A bartender should learn how to create a perfect cocktail. Mixing ingredients is not enough. Each ingredient must be explained to you, so you can decide why one is better. The bartender who creates great drinks is an expert in all these areas.
Why do people sometimes call a cocktail "a martini"?
When Americans consumed more alcoholic drinks in the early 1900s they called every alcohol-containing drink a "martini". The term "martini" eventually came to refer to a special type of martini that was made with dry rather than sweet Vermouth.
What is the distinction between a Manhattan Manhattan and a martini cocktail?
The ingredients for a martini are gin and vermouth. A Manhattan is made by adding whiskey to sweet vermouth. Both drinks can also be served chilled.
Statistics
- You can simply follow the rule of thumb: $1/beer or wine, $2/ cocktail, and 10-20% for large tabs. (alembicbar.com)
- The tequila should be 100 percent agave, not the cheaper “mixto” products, which blend a minimum of 51 percent agave with other sugars. (cooking.nytimes.com)
- It is customary to leave a tip of 10-20% of the bill total. (boguesounddistillery.com)
- its content makes it 10.5%, which is far less than wine. (breakingtheboredom.com)
External Links
How To
How to make a perfect Margarita in your own kitchen
A common cocktail is made with tequila, Cointreau (sweet orange liqueur), fresh lime juice and Cointreau (tequila). To enhance the flavor, you can add salt, sugar and bitters, cinnamon sticks or chocolate syrup.
This is how you can make your own.
Ingredients
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1/2 cup ice cubes
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3 oz Tequila Blanco
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1/4 cup Cointreau
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Juice 1 Lime
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Salt
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Sugar
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Cinnamon sticks
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Chocolate syrup
Method
Combine all ingredients in a shaker. Add ice. Shake vigorously for 10 seconds, then pour into a glass. Add a slice of lime to garnish, if desired.
This recipe is also suitable for use as a template when making other types or alcohols.
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Whiskey Sour
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Daiquiri
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Manhattan
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White Russian
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Brandy Alexanders
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Gin & Tonics
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Sidecars
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Collins
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Scotch & Soda
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Margaritas